adidas D.O.N Issue 1 “Spiderman”
This was a homepage graphic designed for Kids Foot Locker to showcase Donovan Mitchell’s new signature shoe — the adidas D.O.N Issue 1. Dalen took Mitchell’s love of comics and added a fresh spin on the provided adidas assets by arranging them in a comic book orientation and adding the distinct half tone patterns.
The Golden Gift — Proposed 2019 Footaction Holiday Visual Center
This project was a visual center that Dalen proposed to the Footaction brand team for the 2019 holiday season. The overall concept was giving or getting the best gift of the season — the Golden Gift. Without diving too deep in to visuals that are typically associated with the holidays, the visual center showcased an edgy way to communicate the holiday season that fit well with the Footaction brand.
*This was only a proposed visual center and was not used during the 2019 holiday season.
Jordan Retro 5 “Easter” — This graphic was created for Footaction’s homepage to show the Retro 5 “Easter” colorway.
The Magic of Empathy – Customer Service Week 2019 Poster.
Dalen designed this poster for Customer Service week at Footlocker.com/Eastbay’s office. Each day of the week had a certain topic to focus on and Dalen chose ‘The Magic of Empathy’ as his topic. Following the theme of Harry Potter for the week, Dalen used the motif of Harry Potter’s glasses as a way to look at a situation through a new lens.
adidas Avengers — This graphic was designed for Kids Foot Locker to show the Black Panther Dame 5 and Captain Marvel Pro Vision in the adidas Avengers pack.
Lady Foot Locker’s Nike Animal Print marketing email featuring the Nike Air Max 95 in both black and red colorways as well as the Nike Air Max Plus.
Lady Foot Locker homepage graphic for the Nike Animal Print Pack featuring the Nike Vapor Max and Nike Air Max 95 in the red colorway.
Nike Animal Print post designed for Lady Foot Locker’s Instagram.
Nike Animal Print graphic featuring the Nike Vapor Max as seen on the Lady Foot Locker website (mobile version).